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Officials say the initiative supports the company's broader digital acceleration strategy.
March 16, 2026
By: Lianna Albrizio
Associate Editor
Ulta Beauty has launched on TikTok Shop, and it’s reportedly among the first beauty and wellness retailers to debut on the platform. The move, officials say, reflects a shift in how consumers are discovering products in content feeds and expecting to buy in real-time. The company is reportedly powered by over 46 million loyalty members and a discovery-led ecosystem spanning stores, beauty advisors, sampling, events and digital – while building on its growing partnership with TikTok, including...
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